Top rated
UX agency worldwide

Combination of craft and engineering approach.

With a research-based approach and precise attention to detail, we design and launch digital products of any scale to drive business growth and make people’s lives better.

Our Capabilities

Everything you need to design a successful digital product.

  • Market & user research
  • Product strategy
  • Brand strategy
  • MLP scoping
  • Roadmapping
  • Launch and promo
  • Feasibility study
Product design
  • UX/UI design
  • Rapid prototyping
  • User testing
  • Information architecture
  • Design systems
  • Analytics & optimization
  • Requirements management
Our Services

From product concept to fully operational business, we stand as a strategic partner for companies we truly believe in.


It all starts with an idea

Product Discovery

4-6 weeks

Define product concept based on insights through high intensity, time-boxed engagement.

Identify and explore unique opportunities through in-depth analysis of your business through stakeholder interviews, user research, and competitors analysis.

Works best for clients who have an innovative idea, but need help with shaping a detailed vision and strategy for the future product.


It's time to launch

Minimum Lovable Product

3-6 months

Design a new product or service that your customers would love.

We help clients to identify key competitive differentiators and design products through a highly collaborative process based on rapid prototyping and constant user testing. The result is both a functional and beautiful product, with enough features to attract early-adopter customers and validate a product idea

Works best when you need to launch a new product or revamp an existing one within the limited time and budget.


It's time to grow

Integrated team

6+ months

Build your in-house product design team.

Our team integrates into your business and helps build a design process inside your company. We help you prioritize your product goals, implement new features, and optimize and grow your product over time.

Works best for large products or companies at the growth stage with multiple needs. 3/4 of our clients trust us to help them grow their product as a part of their team after the launch.

Key things about us

Fewer people. More focus.

Our agency is intentionally small, that enables us to hire the best multidisciplinary people and work with fewer clients at a time.

Dedicated agency partner.

Each cooperation is led by one of the agency's founding partners, who are hands-on and ensure exceptional product quality.

It all starts with the strategy.

We start each new project with a discovery phase to clarify goals and identify opportunities by analyzing the client's business, market, and customer needs.

Constant user testing.

Testing and validation are an integral part of our work processes. We test prototypes frequently to uncover insights and inform our design decisions.

One team with the client.

We work closely both with the client’s team and other vendors. As a result, we work as one integrated team, doing the right things in the right way.

Integration with the development.

The best digital products are built by designers and engineers working closely together. We cooperate with the development team from the early stages to ensure correct implementation.

Fully dedicated teams.

Good work requires focus and dedication. Our cooperation is based only on fully dedicated teams, who work closely with you from engagement to the product launch.

Ongoing optimization.

Digital products are constantly evolving. We build long-term partnerships with our clients to make sure we not only help to launch successful products but optimize and grow them over time.

What our clients say
I was most impressed with the accuracy of the materials they prepared and how well they respected our deadlines."
Ivan Kholodko, Ukrsibbank
They created refined, thoughtful design systems that made our development so much easier."
Chris Simpkins, Lumiere
Their team was highly dedicated to the project, and they were also quite resourceful."
Adeyinka Aderombi, Leadway
The Gradient’s ownership and quick understanding of the project has truly been impressive."
Nora Mokhtar, MISR Digital Innovation
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