Privacy Policy

The Gradient is an AI experience design agency focused on building human-centered digital products with AI-native experiences. This policy applies to visitors of our website and to anyone who interacts with us through the website, email, or other communication channels. By using this website, you agree to the practices described in this policy.

Information We Collect

When you visit the website, some information is collected automatically as part of normal website operation. This includes technical information about how your device interacts with the site and how the site is used.

For example, we may collect information such as:

• 𐩒IP address
• 𐩒browser type and device information
• 𐩒pages visited
• 𐩒navigation patterns
• 𐩒referring websites or search engines
• 𐩒approximate geographic location

This information helps us understand how visitors explore the website and allows us to improve its performance and usability. In most cases this data is aggregated and does not directly identify individual visitors.

In some situations, visitors may choose to share personal information with us directly. This typically happens when someone contacts us through a form, sends an email, or reaches out to discuss a potential project.

Information voluntarily shared may include:

• 𐩒name
• 𐩒email address
• 𐩒company name
• 𐩒project details or messages

We use this information only to respond to the request, continue communication, or discuss potential collaboration.

Cookies and Website Analytics

Like most modern websites, we use cookies and similar technologies to ensure the site functions properly and to understand how visitors interact with it.

Cookies help us recognize patterns in how the website is used. For example, they allow us to understand which pages people find most useful, how visitors move through the site, and whether there are technical issues that need attention.

Cookies may also help us:

• 𐩒remember visitor preferences
• 𐩒measure website performance
• 𐩒analyze overall traffic patterns

Visitors can control or disable cookies through their browser settings. Please note that disabling certain cookies may affect how some parts of the website function.

To better understand how the website performs over time, we may also use analytics tools that provide aggregated insights into website usage. These tools help us understand overall behavior on the site rather than track individual visitors.

How Information Is Used

Information collected through the website is used primarily to operate and improve the website itself. It helps us understand how visitors explore our work and how the website can be made clearer and easier to navigate.

We may use collected information to:

• 𐩒maintain and operate the website
• 𐩒improve its performance and usability
• 𐩒respond to inquiries or messages
• 𐩒communicate with potential clients or collaborators
• 𐩒monitor security and technical stability

We do not sell personal information or use it for unrelated marketing purposes.

Third-Party Services

To operate the website and support certain features, we may rely on trusted third-party services. These may include hosting providers, analytics platforms, or communication tools used to respond to inquiries.

These services may process limited information as part of delivering their functionality. Examples of such services may include:

• 𐩒website hosting infrastructure
• 𐩒analytics platforms
• 𐩒scheduling or communication tools

We aim to work only with providers that maintain strong security and privacy practices.

Data Security and Retention

We take reasonable technical and organizational measures to protect information collected through the website from unauthorized access, misuse, or disclosure. However, no internet-based system can be completely secure.

Personal information shared through inquiries or communication is retained only for as long as necessary to respond to requests or maintain ongoing business communication.

Anonymous analytics data may be stored longer to help us understand long-term trends in website usage and improve the site over time.

AI-Powered Features

Some parts of our website may include AI-powered functionality designed to help visitors explore our work, services, and projects more easily.

When interacting with these features, questions or prompts may be processed by AI systems in order to generate responses or guide visitors through the website.

In the course of these interactions, certain information may be processed, such as:

• 𐩒prompts or questions submitted by users
• 𐩒interaction timestamps
• 𐩒system performance data related to the interaction

These systems are intended to make information easier to access and help visitors better understand the work we do.

Unless explicitly stated otherwise, interactions with AI features on this website are not used to train AI models.

Voice and Conversational Interfaces

Some features of the website may allow visitors to interact through conversational or voice-based interfaces powered by AI systems.

When these features are used, voice input may be converted into text in order to generate responses. Temporary transcripts may be created as part of this process so the system can understand and respond to the request.

Voice input and transcripts are processed only for the purpose of enabling the interaction and maintaining system functionality.

Interaction Logs

To ensure that AI-powered features function reliably, the website may temporarily record certain technical interaction data. This may include:

• 𐩒prompts or questions submitted to the system
• 𐩒timestamps of interactions
• 𐩒system performance logs
• 𐩒technical diagnostic information

These logs are used only for operational purposes, such as monitoring system stability and resolving technical issues.

AI Infrastructure and Model Providers

Some AI functionality on the website may rely on third-party AI infrastructure or model providers. When these systems are used, user inputs may be processed by those services in order to generate responses.

These providers process data according to their own privacy and security standards, and we aim to work only with providers that maintain responsible data protection practices.

Automated Crawlers and AI Search Agents

Public pages of the website may be accessed by automated systems that index and analyze web content. These systems help make publicly available information discoverable through search engines and AI-powered search tools.

Examples may include:

• 𐩒search engine crawlers
• 𐩒indexing bots
• 𐩒AI-powered search agents

These automated systems typically access only publicly available pages of the website.

AI System Limitations

AI-generated responses on this website are intended to help visitors explore information about our company and services.

However, AI systems may occasionally generate incomplete or inaccurate responses. Information generated by AI should therefore be considered informational and should not replace professional advice.

Links to External Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage visitors to review their privacy policies when visiting third-party sites.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in technology, legal requirements, or how the website operates. The most recent version will always be published on this page.

Date of the privacy policy: 05/03/2026.