November 23, 2022
August 1, 2021

The Gradient announces cooperation with Leadway Assurance

Aleksandra Smelianska
Marketing Manager

We are pleased to announce our cooperation with Leadway Assurance, one of Nigeria's largest insurance companies. Leadway provides commercial and personal property, casualty, travel, and life insurance.

Digital transformation in insurance

The insurance business is one of the most competitive industries and faces multiple challenges. These challenges are not just caused by changing customer expectations and behavior.  Insurance firms are disrupted, disrupting, and undergoing crucial digital transformation projects. 

To compete in this new insurance ecosystem, Leadway is driven to create a holistic digital ecosystem approach to streamline its product development, digital experiences, and the transformation of key business functions. 

Cooperation with The Gradient

The Gradient will create an ecosystem that would combine and help scale Leadway’s existing businesses: Health, Pension, Capital and Trust, Asset Management, and Insurance. 

Our team will design a “Super App” that will consolidate all of their existing and future services. The app will provide customers easy access to Leadway’s products and services following their life journey, from the cradle to the grave. 

The Gradient will be leading product strategy, concepting, and product design. We will also help to unite all Leadway’s businesses in terms of one UX and UI approach. 

About author
Aleksandra Smelianska
Aleksandra is a Marketing Manager at The Gradient.

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