Our thoughts on design
and digital products

Voice AI is no longer a “nice-to-have” capability or an experimental add-on. From finance and healthcare to operations and internal tools, voice is quietly moving from the edges of interfaces into their foundations. The key change is not that products are becoming voice-first. It is that they are becoming voice-aware by design.

Healthcare is moving beyond AI as a support tool. From clinical decision-making to infrastructure-level intelligence, AI is becoming foundational to how healthcare operates. This article explores why businesses that fail to become AI-native risk falling behind — and what the shift really requires.

AI glasses are moving from prototypes to real products — and they will change how users experience healthcare, retail, and financial services. As information shifts from screens into the user’s line of sight, enterprises need to rethink how decisions are supported in real time. This article explores what’s coming, why it matters, and how to prepare for the next interface shift.

AI adoption is everywhere, but scale is rare. Learn why most AI initiatives stall — and what high performers do differently, backed by McKinsey data.

Discover how OpenAI’s new multimodal Codex reshapes the UX/UI design process. Learn how The Gradient — early adopters of AI in design — use Codex to accelerate product creation, prototyping, and validation without losing the human touch.

Discover how we turned Cashee into more than a banking app. From cultural insights to gamified learning, see how design helped teens and parents reshape money habits across Saudi Arabia and the UAE.

9 years in design taught us more than a few lessons. From chaotic beginnings to strategy-driven partnerships — here’s the journey. Key projects, mindset shifts, and what’s next for The Gradient.

We are honored that Lumiere has won the UX Design Award 2025 in the Product category, selected among 93 nominations.

We are thrilled to announce that Lumiere has been honored with the prestigious 2024 London Design Award in the User Experience (UX) Design category. This recognition not only highlights our commitment to innovative design but also underscores our dedication to creating meaningful user experiences that resonate with our audience.

We are excited to announce that Cashee has been nominated for the prestigious Best Mobile App Award.

We are honored that Cashee banking app for the youth has won the UX Design Award in the Product category.

The potential of AI, combined with advancements in technology and data analysis, is bringing in a new era of possibilities for ecommerce.

While fintech trends bring many opportunities for organizations, they also present several challenges. Let’s take a closer look at the major trends in the fintech market to watch in 2024.

Delivering top-notch user experiences for our clients and their customers has always been our goal at The Gradient. This year our work has been recognized by the industry and nominated for the UX Design Awards organized by the International Design Center Berlin.

Cashee was named among The Best Fintech App Designs by DesignRush, in recognition for outstanding design and innovation.

As part of our mission to further strengthen our product strategy and product design capabilities and drive continued growth and transformation for our clients, The Gradient is establishing a new representative office in London.

Today we announce three new Associate Partners joining the team where they will be a driving force of the growth of the company’s brand and business.

Building a strong product culture in big organizations can be a challenging task, but it is essential to foster innovation, ensure customer satisfaction, and stay ahead of the competition.

The Gradient has been recognized as a leader in those categories by the global B2B platform Clutch.co.

The advancements in AI-driven personal finance tools are only just beginning. In the coming years, we can expect AI technology to play an even more significant role in making personal finance management more efficient, secure, and personalized to our goals and needs.

Our team is honored to be featured in the 2022 list of the most trusted agencies in Amsterdam.

Olena Zanichkovska and Oleg Gasioshyn, gave an interview to Telegraf.Design about how the full-scale war forced them to review their business plans and reduce their ambitions.

The Gradient was named a leading UI/UX product design agency by Clutch and is trusted by the top technology companies worldwide.

We are pleased to announce our cooperation with Leadway Assurance, one of Nigeria's largest insurance companies.

SWAN: Bringing a new grocery shopping experience for UAE market

Attracting and retaining great people is something that we at The Gradient think is critical for building a sustainable business.

At The Gradient, we work with different types of customers on products of different sizes and at different stages of the product lifecycle. Read more about our our cooperation models.

Today we are happy to announce a new partnership with Holberg EEG, a Norwegian-based eHealth company currently focused on the field of Electroencephalography (EEG).

Why marketers and designers should work closely together from day one when building products.

Denys Skrypnyk, CEO and Founder at The Gradient on the structure of the agency and growing talent within the team.

How The Gradient took up the challenge to take the pain out of keeping your contacts up to date and organized.

Ever wondered how a product design agency works? Take a peek at The Gradient’s processes, from engaging customers to product release