UAE, Saudi Arabia

Reimagining banking experience for kids and teens in MENA region

/  iOS · Android
Our Contribution
  • User research
  • Mobile app design
  • Gamification strategy
  • Design system
  • Rebranding and art direction
  • Website design
  • Credit card design
    Launch support
  • 1,5 years
  • 2022 - 2023

While the fintech sector has been producing plenty of innovative new solutions to solve every existing problem under the sun, little do we often hear about finance tools catering to a specific age group: teenagers.

Cashee is a UAE-based digital banking platform for teenagers in MENA region that aims to empower youths with smart money skills and improve financial literacy.

It provides teenagers with a free digital banking app and prepaid card to manage their money effectively, while offering parental control over children’s transactions. Parents can use the Cashee app to transfer money to their children, reward kids for challenges and set flexible controls on how much they can spend. The platform also provides learning tools for teens to find out more about the importance of managing money, from a young age.

To power its platform and ambitions, the company has partnered with regional banks in the UAE and Saudi Arabia, such as the Kingdom’s Arab National Bank (anb). It has also been part of Visa's Fintech Fast Track Program, Microsoft for Startups, and has already garnered recognition as the Leader in Fintech (2021) by Entrepreneur Middle East.

Cashee partnered with The Gradient to leverage its expetise in fintech products and redesign the app and prepare launch on the new market.

The team went quite deep into the category and really treated it as their own personal project.
Smeetha Ghosh, CEO and Co-Founder Cashee

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